Annual economic loss from food waste in India
An AI-powered reverse supply chain platform that intercepts vulnerable packaged inventory from retailers, dark stores, and manufacturers before it becomes landfill waste.
Packaged food is routinely destroyed not because it is spoiled, but because standard retail compliance pull dates force removal weeks before true expiration.
Supermarkets and dark stores enforce 30-day shelf rules. Items nearing this threshold are pulled, creating high volume inventory write-offs.
Forecast errors, minor packaging misprints, and cancelled wholesale orders lead to massive surplus inventory stuck in FMCG warehouses.
While fresh food donations exist, India has lacked a technology-driven, quality-checked reverse commercial model for packaged FMCG inventory.
Millions of low to middle income urban households struggle with rising food prices, paying thousands extra per month for daily essentials.
An end-to-end circular reverse supply chain converting write-off liabilities into affordable essential nutrition.
Our machine learning layer tracks SKU-level inventory health across partner databases. Predictive analytics flag vulnerable stock up to 14 days before disposal thresholds are reached.
Second Harvest acquires flagged inventory at discounted acquisition prices (targeting 25 to 35% of MRP). Last-mile pickups are route-optimized by our platform to minimize transit overhead.
Every recovered batch enters our local sorting hub for rigorous physical inspection, safety checks, and grading (Grades A, B, C). Transparent labeling clearly indicates remaining shelf life.
Validated goods flow to consumers through our app, WhatsApp commerce channels, discount retail partners, and local community reseller networks at 30 to 70% below MRP.
Any non-edible residual inventory is diverted to verified animal feed processors and industrial by-product conversion. Zero food reaches landfills.
Our proprietary software turns unstructured retail data into actionable early warning recovery insights.
Provides real-time visibility across thousands of SKUs in warehouses, dark stores, and retail partner shelves.
Predicts expiry risk before pull dates trigger, allowing automated scheduled pickups before value collapses.
Calculates optimal logistics routes and dynamic pricing strategies to maximize gross margin per recovered unit.
Generates certified carbon reduction and food waste diversion reports for corporate enterprise partners.
Sustainable unit economics engineered to achieve operational self-sufficiency without long-term grant dependency.
Primary stream from discounted consumer redistribution sales.
Recurring SaaS revenue from retail partners for inventory intelligence.
Enterprise reverse logistics management service retainers.
Sales of non-edible inventory to animal feed manufacturers.
India has built immense forward commerce infrastructure. Reverse food recovery infrastructure remains almost entirely unbuilt.
India packaged food and retail ecosystem with 1.3M+ organized retail outlets, rapid quick commerce growth, and expanding FMCG scale.
Near-expiry, short-dated stock, overstocks, cancelled orders, retail shelf pull-outs, warehouse surplus, and dark store inventory.
Tier-1 urban recovery networks (Delhi NCR, Bengaluru, Mumbai, Hyderabad, Chennai, Pune) leveraging concentrated logistics density.
Generating simultaneous environmental, economic, and social value at scale.
Proactively dismantling barriers related to language, literacy, digital access, and trust.
Community reseller roles actively recruit women from low-income neighborhoods, targeting 50% women resellers per city working from home.
WhatsApp commerce operates on basic feature phones. Local women resellers accept cash payments for families without digital banking.
Content localized into Hindi, Kannada, Tamil, Marathi, and Telugu with visual color-coded quality indicators for accessibility.
Near-expiry anxiety is addressed with clear FSSAI compliance badges, batch tracking, and trusted neighborhood reseller endorsements.
From a 30-day lean execution pilot to a nationwide circular reverse infrastructure network.
Combining technology architecture with hands-on physical supply chain operations.
Leads strategy, technology architecture, business development, reverse logistics operations, and unit economics. Responsible for the AI inventory intelligence platform, partner acquisition, and FSSAI compliance strategy.
We are seeking live pilot partnerships with organized retail chains, dark store operators, and FMCG manufacturers.